Creative Commons licensing

Creative Commons licensing allows you to claim the rights to your tangible idea, but it also allows you to give permission to other people to expand, add or make changes to your idea. You can put whatever restrictions you would like on your idea to let other people know what they can or cannot do with it. It eliminates the intermediary person between the inventor of the idea and those who would like to use it or make changes.

To learn more about Creative Commons watch this video:



Ethics and copyright are a large part of Public Relations, my current area of study. As PR agents we constantly work promoting companies and their product to the public and then get the publics feed back on it. It is extremely important that the product we are representing is copyrighted or else someone could steal the idea. If they decide to use Creative Commons instead of Copyright, there needs to be specific guidelines to what the public can and cannot use about the company's product.

It is also very important in Public Relations to have ethics because without them we can gain neither the clients nor the publics trust in us as a PR firm, and therefore we would loose business entirely. It was very important to protect our clients product, as well as let the public know what they can and cannot do with the product.